ifo Project, Department Industry Branch Research: Quantification of the economic impact of the Munich trade fairs

Quantification of the economic impact of the Munich trade fairs

Contact:

Project team:	Horst Penzkofer
Client:	Messe M�nchen GmbH
Project period:	November 2006 to May 2008

Tasks:

The task of this study was to calculate the direct and indirect economic impact of the Munich trade fairs with the help of input-output tables.

Methods:

By using input-output tables, the direct and indirect production and income effects as well as the resulting tax revenue of the various authorities (City of Munich, Bavaria and Germany) were estimated. For calculating the direct and indirect effects, an estimation model was developed that was primarily based on the features of the visitors and exhibitors and individual expenditures (e.g. accommodation, stand construction).

Data and other sources:

Based on surveys conducted during the project among visitors and exhibitors and selected Munich trade fairs, the total volume of visitors and exhibitors for a typical trade fair year was determined.

Results:

Visitors and exhibitors of Munich trade fairs spent a total of �1.53 billion.
About 49% of all trade expenditures were in the Munich city region.
The total aggregate output as a result of the direct and indirect impact of the Munich trade fairs is �1.89 billion, or ca. 21,932 gainfully employed persons.
With a trade-fair related output of �1.89 billion, the concomitant tax revenue is ca. �363 million.

Publications:

Penzkofer, Horst, "Messen und Veranstaltungen der Messe M�nchen l�sen bundesweit j�hrlich einen Umsatz von 2,17 Mrd. Euro aus", ifo Schnelldienst 61 (10), 2008, 38-43 ( Abstract / Download ).

Department conducting the study